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The Goodman Center
Storytelling - (Video link; click for slidedeck - 333MB)
Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.
Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.
He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring. For more information about his work, please visit www.thegoodmancenter.com.
Center for Food Integrity
Building Brand Trust - (Video link; Slidedeck link - 16MB)
Terri Moore joined the CFI team in 2015, guided by the belief that building trust and demonstrating transparency are key to future success throughout the food and ag system. Terri brings a unique portfolio of experience to CFI, having led communications operations at the state and federal levels, across multiple branches of government. Her more than 15 years of experience in strategic and crisis communications are informed by nearly a decade of work as a journalist.
Terri served as the deputy director of communications for policy and planning at the White House, where she managed the rapid response office and contributed to strategic communications work. As communications director for the U.S. Department of Agriculture, she handled issues ranging from bird flu and the farm bill to trade negotiations and the food pyramid. Additionally, on Capitol Hill she served as chief of staff to a U.S. Senator, and at the state level she served as communications director for the Governor of Nebraska. Her beginnings as a reporter and anchor enable her to see issues through reporters’ eyes.
From managing crisis communications and rapid response to roll-outs and long-term strategic plans, Terri enjoys all aspects of communications. As an avid writer, Terri has composed Cabinet-level speeches, Congressional testimony, news releases, op-eds and strategic messages. Her broad experience provides unique insight into the effectiveness of coalitions, the power of speaking with a unified voice, and the ramifications of consumer mistrust. She is pleased to put her experience to work at CFI.
Can They Hear You?- (Video link: Slidedeck link; 90MB)
Amy Lynch speaks from experience. She has has built businesses and sold them. Along the way, she managed—and has been managed by—4 very different generations. She brings that hard-won experience along with been-there humor to every keynote. Her interactive sessions help companies develop Generational Intelligence to harness the energy of this phenomenal period of change and disruption. She is the author of Harness the Bang of Change: How to Use Generational Intelligence to Lead, Market and Innovate. Amy is an entrepreneur, stand-up comic and triathlete. She brings all that to the stage, along with a deep understanding of the generations that make up organizations. People come into her sessions saying, “That generation drives me crazy,” but leave saying, "I can work that." Amy has spoken to 100s of groups from MTV and Mental Floss to Reynolds, Boeing and the staff of the U.S. Senate. She has been quoted in Entrepreneur, The Washington Post, USA Today, Boston Globe, Huffington Post and NBC Evening News, among others.
#Forestproud Success Story (Video link)
Since 2000, he served as Founder and CEO of Quicksilver Foundry, a strategic planning and branding firm whose recent clients include the Department of Defense, Intel, Deloitte/Monitor, The Unitarian Church, Social Venture Partners, Easter Seals, The Society of American Foresters, Vistage and Surfline.com. Prior to that, he worked at the David and Lucile Packard Foundation and the World Wildlife Fund. He has a Master’s of Science in Tropical Coastal Zone Management from Newcastle University and a Bachelor’s Degree from Durham University.